Designing an airport super app
BLR Pulse is an airport super app that brings together connected services to
enhance the passenger experience and drive the digital airport economy
Bengaluru's Kempegowda International Airport (BLR) is redefining the airport experience by integrating diverse services into a single, seamless platform. More than just a transit point, BLR serves as a dynamic hub for retail, live entertainment, and dining experiences.
Since its launch in 2008, BLR has welcomed over 30 million passengers and is now on a journey to become one of the most digitally advanced airports globally.
The website & app received a distinguished️ 5-star rating from Skytrax, a global authority in airport rankings. This accolade reflects the airport's commitment to excellence and positions it among the best in the industry.
With the airport located two hours away from the city and unpredictable traffic, flying out requires meticulous planning and often causes anxiety about missing flights.
Additionally, the airport offers a range of services - including taxi, hotels, lounges, and food & beverage options - that need to be connected in an easily accessible platform.
what passengers need?
The team conducted airport Intercepts that helped get rich insights into passengers' behaviour, their needs and points of frustration while travelling to and through the airport.
Armed with these insights, it became clear that not all airport needs are equal and they progress on an anxiety axis. We identified passenger needs - from anxiety relievers to experience enhancers.
We mapped the passenger journey from home to gate, uncovering opportunities for improvement and identifying key moments of truth that influence the overall experience.
Instant access to critical flight information through a well structured flight card, putting travel status right at passengers' fingertips.
Quick-access to queue wait times and assured airport cabs, eliminating pre-journey stress.
One-stop shop for everything related to your trip, from flights to duty-free to lounges.
Quick access to all the services & facilities that are available at the airport.
Dynamic service widgets that adapt based on flight timing and user location, surfacing critical services & facilities when users need them most.
While at home
Reaching the airport
For a connecting flight
While arriving in BLRCuration of dining, shopping, and entertainment options to transform the airport to more than just a transit hub.
Digital guide to the airports unique installations, connecting passengers to the cultural heritage.
A loyalty programme for members and frequent travellers to stand a chance to enjoy the perks that the airport offers across its services.
Quick access to airport essentials through an intuitive directory with curated icons for effortless navigation & identification.
Book tickets to events at The Quad, the airport’s vibrant outdoor venue, transforming the airport to more than just a pitstop, but a destination.
A comprehensive departure guide with a handy pre-flight checklist, ensuring you’re prepared for a smooth travel experience without any surprises.
